Bloomers Marketing, Giving Back, and Our Mission

mission statement


I alluded to something big that Bloomers Marketing was contemplating a while back. That decision has been made, and I’m really excited to be talking about it with you today! Starting right now, Bloomers is going to have giving as part of our business model. Now, we can’t do a one-to-one like Blake Mycoskie and TOMS shoes, but we CAN do our part, and it’s two-fold.

First, the “business” part of this whole “giving” thing…our mission has always been based on giving every small business the help it needs, but we’ve admittedly floundered as to what FORM that help would take. And then I got inspired by Jeff Goins of to distill our “message” down into one succinct, decisive statement. Our mission statement. Our public declaration of how we will be giving that help to businesses…

Every business deserves to have their message shared with the right audience through quality content marketing both online and off.

There. That’s it. We’re committing ourselves to helping you do the following:

  • Identify your message
  • Formulate your message into one succinct, decisive, strong statement
  • Identify your ideal audience
  • Create, or help you create, a content marketing strategic plan
  • Create, or help you create, the right content for that audience, tat meets the objectives in your strategic plan

That’s it. That’s what we’re here to do. Now, whether or not you need us to do all that for you is up to you. But that’s what we’re here for.

Now, to the “giving back” part of the “giving” business model…

I’ve always found Heifer International to be a worthy cause. They do not give based on religion affiliation. They do not give based on gender or race or nationality. They give solely based on need. And they don’t give hand outs, either. They give “hand ups”.

They teach people how to help themselves and their families by starting agribusinesses. Through gifts of flocks of chickens or ducks, a goat, a brace of rabbits, even seeds, seedlings, and fish, Heifer International helps people learn to support themselves, their families, and increase the quality of life for all those around them.

And then there’s the whole “empowering women” thing they do…yeah, that appeals to us BIG time. And it’s backed by research. By elevating women out of poverty and hunger, entire villages can be elevated. Lives can be improved. Real change can be made.

With that in mind, I’m proud to announce that Bloomers Marketing will be giving 10% of every fee paid to us to Heifer International. We’ll even give it in your name or that of your business, if you’d like. You can peruse their online catalog of gifts and even choose the gift you’d like us to give on your behalf.

When we help each other up, every one wins. And yes, Heifer works right here in the good ol US, through Heifer US, so we really ARE neighbors helping neighbors.

Heifer International has a focus on local – local businesses, local leadership, local change. We like that aspect of things, too. Locals giving help to locals. Small businesses reaching out to make a change in their communities. YOUR community may not be OUR community, but we’re all just the “little guys” trying to make a real difference, right?

Giving and giving back. It’s our mission. Our destiny. Let’s bloom together, all over the world, in 2018!


Slogging and Blogging Through the Bad Times

blogging through the bad times

This is not the blog post I had intended for the first post of 2018. This is not a blog post I EVER intended to write. But in the spirit of keeping it real, of giving you behind-the-scenes access, and of hopefully inspiring you with this message, here it is.

2018 so far has not been the stellar opening to a new year that it could’ve been. It’s been bitter cold. So cold, in fact, that my trusty Volkswagon Rabbit refused to hop on New Year’s Day. Her battery had died over the weekend. Two short days of sitting out there in the driveway in the nasty cold had dissipated her will to go on. Thankfully, my neighbor had a battery charger that allowed me to revive her enough to get to the auto parts store in town. Then, more bad news. Just like health care for humans, health care for Rabbits has skyrocketed. Her new battery is going to cost over $200! I know where the first extra $200 is going this year. Oh, and I awoke New Year’s morning to find the ice and snow had pulled the rain gutter off the front of my house. Only half of it or so, leaving it dangling right in front of the double windows. It’s still there, as no one will come out in the bitter cold to fix it, even if I knew who to call.

Then came 2 January. It dawned bright and sunny. The Rabbit was back on her paws, umm tires, and things seemed to be looking up. Until 10am, when my son called “Hey Mom!” in THAT voice. You know, the one reserved for REALLY BAD STUFF. I entered the room to find him pointing at our Max the Cat. He was bleeding from his face. Apparently, cats can get dental abscesses that can just burst through the skin. The vet won’t even see him till next week, after it quits draining and heals a bit. Anyone who has ever tried to give medical attention to a squirming, squalling, growling, pissed off 12 pound tom cat knows how the rest of my day pretty much went.

Nothing, though, of the first two days of the year could prepare for or compare to the next day, 3 January. The day started rough, with a sick cat and little sleep, but then came the news in the afternoon that the dear sweet daughter of a dear sweet friend had suddenly died. She was a bold, beautiful, sassy teenager who had her own sense of fashion, style, and taking life by the horns. The world is a whole lot less sparkly and bright without Finn in it.

So, that brings us to today. Blog post day. My head hurts. My heart hurts. Every fiber of my being is screaming at me to take a bath, read a book, eat some chocolate, or do all three at once. ANYTHING but sit down at the keyboard and pound out a blog post.

So why do it? Because I should. Because I need to. Because some semblance of normalcy is necessary. Because it’s good for me AND you. And because Finn. Her life motto was “Be yourself”.

I see so many blogs, so many businesses, suffer when the owners hit bad times. Hard times. There’s this mindset that ONLY the GOOD stuff can be written about. That ONLY wins to be celebrated can be public knowledge.  That to share the dark stuff, the sad stuff, the bad crap that happens somehow makes you a bad business person.

I call bull…t. Absolute bull…t. Business, whether B2B or B2C, is all conducted by and for humans. It’s all about people. It’s all helping other humans solve their problems. Which in my book means business is based on problems. We ALL have problems. And sometimes, like now, the problems seem daunting and seemingly have nothing to do with business, and everything to do with us as humans. And since humans run business, it has everything to do with that, too.

It’s time for the business world to get real. To stop being phony. To let the rest of us in your bad days, your tough times. Show us your slog through the muck Life throws at you. Why? So we can learn from your journey. So we can feel better about our own trips through the cesspits of Life and business and this we call being human.

As the Greek philosopher said, “No one is wise by choice.” We gain wisdom and strength by working through the bad times. We learn what we can do. We learn what we are CAPABLE of doing. And when we can learn that from others without having to go through something ourselves, we can become wiser and more capable still.

So let’s be real this year. Let’s be honest with ourselves and others. And let’s hope 2018 is one of peace, joy, and prosperity for all of us. And for being ourselves.