Category: Copywriting

What IS Your Website Copy Doing For You?

lazy cat websitecopy

Everybody knows that you NEED a website to have an effective business online, right? There are no digital sharecroppers here at Bloomers, are there? (Please, for the love of all that’s holy, if you ARE sharecropping, STOP right now. Stop reading. Stop renting. Start owning your turf. Start NOW!!!…we now return you to your regularly scheduled programming…)

Just because you are the proud owner of that turf doesn’t necessarily mean that you are using it to its fullest potential, does it? Lazy website copy can keep you, and your business, from looking and doing your best.

With that in mind, can I ask you a few questions? These come straight out of my copy audit and website copy services, so I promise they won’t hurt. Not much, any way?

How’s your A game? Does your website copy grab their Attention? Does it Attract readers/visitors/prospects? Do your headlines grab them by the throat and make them want to read your “stuff”? Does your website copy compel them to continue reading, each sentence drawing them on to the next, like leading a puppy on a leash? Do your calls convince them to take Action?

If not, why not? Isn’t that what that website copy isĀ supposed to do? It’s got a job to do, not just laze around on your page like our sleepy office cats. It needs to be busy, hustling about, getting the reader from point Attention to point Action. And in the straightest, clearest, fastest way possible. If it’s not doing that, then I’d say it’s time for new copy, wouldn’t you?

Now, let’s test it’s sultriness. How much Desire is in your website copy? Girl in the slinky little black number desirability? Or does it remind you of your grandma in her slippers and flannel nightgown? Good website copy builds desire in the reader. Desire to read more. Desire to learn more about the product, brand, offer. Desire to take the requested action. Desire to buy. So, how much desire does your website copy invoke?

Or, does it just laze about, hoping someone will find it to their liking? What does your website copy need to make it more attractive, to help it build desire? A touch of lipstick and a bit of lace, or an out-and-out complete makeover? And can you tell the difference?

Now, A-game is fine, and desire-producing is great, but there’s one more thing your website copy needs to do. It’s needs to have a strong I-beam holding it up. That I-beam is 100% Interest. Website copy that can’t hold the reader’s interest is worthless. They’ll never stick around long enough to build any desire. They’ll never get to the call to take any action. It’s fine to lure them in with attention-getting headlines, but if you can’t keep them there, what’s the point? It’s like the great-looking girl your brother fixed you up with at the dinner party, until you find out she can’t hold any conversation that doesn’t include the Kardashians. You don’t hang around long, no matter how much your sister-in-law wants you to.

One of the quickest ways to lose their interest is to be self-absorbed. Too much “talk about me” in your website copy will turn them off in a hurry. It has to be all about them. Even when discussing your products or services, you have to do so with a focus on THE READER, the buyer. They have to come first. Otherwise, you’re just so much Kloe-and-Kim-loving-blonde to them, lazing about reading the tabloids. Or a scratch under the chin, you self-absorbed feline.

So, how does your website copy hold up? Is it doing its job? How lazy is it? Does it have a good A-game? Is it deliciously desire-provoking? Does it keep their interest? How about its focus on THEM? What IS your website copy doing for you?

If you’ve looked at it, really given it a good, hard, objective look, and realize it’s time to replace, or refresh, your old website copy with better, more productive copy, check out the details of our website content creation services. We’ll cure your lazy website copy fast!

(We make no guarantee when it comes to the cats.)

The Entrepreneurial Life (or What Cow Are You Milking?)

enrepreneurial life

Take a good look at that meme.

Can you relate?

Do you want to?

A great deal of this entrepreneurial life is NOT all sunshine and roses. It’s closer to manure shoveling.

It’s work. It’s grind. It’s daily getting up and getting at it, whether we feel like it or not.

It’s hard. And it’s harder, sometimes, to see the WHY in all of it.

When that project falls through, or the website is still glitchy, or the client is bitchy, it’s tough. When the sales are down and the bills are up, it’s rough. When the to-do list is long than the today, it gets discouraging.

I know. I’ve been there.

And the way I see it, you’ve got three choices:

1.) You can quit. Give up. Pack it in. Pull the plug. Go get that J-O-B and forget the whole stinking mess. Admit the entrepreneurial life isn’t for you and that it kicked your ass to the curb.

2.) You can milk that cow for all it’s worth. Gripe, whine, complain. Shout from the rooftops about the mean client, the sucky website platform. Play the blame game. You haven’t got enough money. Enough time. Enough help. Enough support.

3.) Take a step back. Figure out what went wrong. If need be, get help. Learn from those 5 minutes of “bad” and go on to something “better” from there.

Here’s how I see those choices:

1.) Fine. Not everyone can make it in this entrepreneurial life. While it can BE for everyone, it isn’t something everyone is willing to suffer through. At least you tried, right? Now, find some other way to make those dreams and goals you have a reality.

2.) Not so fine. I see a lot of so-called business people spending more time whining about what’s holding them back than they do working to move themselves forward. Or they get lost in “learning” and “training” but never apply any of it. They milk that cow for all she’s worth, and wonder why they never get anywhere.

3.) My preferred method. In all honesty, in all transparency, I used to do a lot of #2. I used to come up with every excuse in the book. And then I realized it was mostly out of fear. I was afraid of what might happen if I DID succeed. Now, I learn, and move on. Get up and try again. Find the help I need. Learn and move on.

Here’s some of what I’ve learned:

I’m no good at technical stuff. Skype sometimes stifles me. And that’s alright. I used to want to build funnels, because I thought it would be a great service to offer. Not anymore. I’ll write the content for those bad boys all day long. But the back end tech stuff? No thank you!

I’m not much good with numbers. You want to analyze your data, go right ahead. You want to create spreadsheets and reports? Fine by me. I’ll just sit over here and write copy, thank you. I do good to understand Facebook’s Insights features for the pages I manage. (Oh, I quit managing other people’s pages, too, because I just don’t always get even THOSE numbers right.)

I’m very good at teaching. At coming up with new ideas. At finding the problems. At explaining how things work. I might not enjoy building sales funnels, but I can tell you how they work. I might not be very good at understanding data, but I can tell you what data you need.

In short, I’m a valuable asset as a marketing consultant. And a copywriter. And a friend and professional contact.

I’ve learned my “thing”, found my “happy place”. Carved out my “space” in the entrepreneurial world. It’s a good place to be. There’s a lot fewer cows in my pasture. And a lot of “better” days.

Have you found yours yet? Learned your thing? Or are you still milking that herd?