“Lipstick Offers” – A Complete Guide

When Lipstick Went to War

Did you know that during WWII, one of the “luxury” items that never went on ration or out of fashion was lipstick?

Most cosmetics were banned from production, or in such limited production, due to their ingredients being deemed either necessary for the war effort, or unattainable due to wartime conditions.

Women in general, and governments in particular, realized that red lipstick was an essential. Hitler supposedly hated it, making it patriotic to wear in Allied countries.

Women entering the workforce in place of their men in uniform saw it as a way to accentuate and affirm their femininity in very unladylike roles.

And women in uniform viewed lipstick as a combination of both of those things – a patriotic gesture and a way to retain their womanliness.

The government of the US decided that these hard-working, patriotic women deserved their little luxuries, and consigned Elizabeth Arden to create “Regimental Red” – a color that matched the red piping on the WAC uniform.

It became one small part of a much larger pre-war cosmetic collection that a woman could still get, even in the darkest days of the conflict. And get it, they did.

In fact, lipstick sales soared during the war, selling more than in the heyday of the Roaring 20s and even more than the prosperous 50s that followed.

So What is the Lipstick Factor?

There is a marketing term – the lipstick effect – that we have to get out of the way first.

The lipstick effect says that consumers will buy small luxuries even during economic downturns and hard times. In the 30s, cosmetic sales remained steady as the economy floundered. Women were willing to give up other items to afford a bit of lipstick.

During the war, morale was important, and as we’ve seen, lipstick was once again a luxury even the government thought important enough to keep available.

It was one small part of their pre-war cosmetic regimen that they couldn’t afford not to keep.

What is a Lipstick Offer?

The lipstick offer is more akin to that one small part than to a luxury.

It’s taking one small portion of your main offer or package deal and making it accessible a la carte.

Say you are a massage therapist. You offer 60 and 90 minute sessions. They sell pretty well, but you don’t sell them all, so you have little chunks of time here and there throughout your schedule.

Now, say you were to offer a 30 minute neck and shoulder session for a portion of the whole body session fee. Just that. Necks and shoulders, for a small price.

You’d fill up some “wasted” time in your calendar, add some income to your monthly take-home pay, and perform a valuable service to the busy executive or stressed out mom.

Congratulations! You’ve just created a lipstick offer for your business.

Any business, service or product based, can create and offer their own lipstick offers. All it takes is a little ingenuity and careful pricing.

How Lipstick Offers Work

When you create your lipstick offer, you need to consider three things:

  • Your target audience
  • Your offering
  • Your price

Your offer should be something that your audience already finds popular, useful, or as in the case of lipstick, necessary. Offer them something not meeting one or more of those standards and you may find you have a dud offer on your hands.

Your lipstick offer should be a small part of something you already do or sell. For example, you’ll notice that Bloomers Marketing offers a la carte blog articles in addition to our quarterly blogging packages.

This allows clients several opportunities:

  • to try out my blogging services before a major 3 month commitment
  • to fill in some missing content they may need
  • to fill in for their “regular” writer in a pinch

It’s a lipstick offer that works, because it’s already a part of a package that many purchase.

And since it’s an offer of 1 to 4 articles, it’s naturally cheaper than the quarterly package, yet still priced at a reasonable rate.

And that’s exactly what your lipstick offer should be and do, too. An in-demand service or product, for a reasonable, fair price far below what your whole product or service package requires and costs.

Lipstick Offers, Your Biz, and You

So, now that you know what a lipstick offer is, how to create one, and what it can do for your biz, what do you think? Is it time to create one for yourself? What can you come up with?

Drop a line in the comments, or on the Bloomers Marketing Facebook page and let me know what you’ve come up with. Or if you need coming up with one on your own.

Until next time, lipstick kisses and hugs!

Why I’m a Health and Wellness Content Writer

Hi, I’m not a doctor, and no, I don’t play one on tv. What I am is a health and wellness writer, and that’s possibly the last thing I ever intended to be.

For years and years in this freelance game, I was a “generalist”. I would write about anything for anyone. Real estate. Law. Insurance. Cryptocurrencies. Education. Software. Web dev. Business coaches. Weight loss. Political campaigns. CBD and hemp. Even “sexy” men’s under garments and swim wear. (Maaaaaan, was the research fun for that one!)

Maybe it’s my slight touch of ADHD, or maybe it’s just because I’m a hopeless autodidact always craving to learn about new topics and share new-to-me findings, but the idea of “settling” into a niche never appealed to me.

I’ll get bored. I’ll get burnt out. I’ll become stifled and find nothing but the damn blinking cursor every time I sit down.

Happy Birthday, Health and Wellness Writer!

And then, several things happened:

  1. I ended up in hospital with my own health crisis. Business fell completely apart and, to be honest, I’m still rebuilding 2 years on. I could easily make any change, take any “pivot” I chose because in many respects, I was given the chance to start over.
  2. I was asked by a freelance writing coach to look back on the non-writing jobs I’ve had in the past and choose which ones I liked the best. And then to do the same with the writing gigs and clients. A pattern soon emerged. (More on this in a moment…..)
  3. My birthday in 2020 was the very day the national emergency over the coronavirus was declared and the entire world suddenly became obsessed with health and wellness. Suddenly, I was having articles featured on The Odyssey Online magazine and being asked to give Zoom room talks to fellow entrepreneurs and instant work-from-home folks.

So, a health and wellness content writer was (sorta) born.

A Health and Wellness History

Why “sorta”? Well, remember #2 up there? Looking back, the non-writing gigs I had enjoyed the most were:

*training and working as an EMT
*working for a hospice
*working in an assisted living home for seniors
*working in an assisted living home for disabled teens and young adults

And my favorite writing clients and gigs were:

*a cosmetologist (plastic surgeon) in Beverley Hills
*an oncologist in DC
*a chiropractor in NYC
*a massage therapist in CO
*a marijuana campaign in CA (we lost, but we fought the good fight)
*a spa in OR
*a dentist in MD
*an herb farm in Australia
*a mental health group in Canada
*a nutritionist in FL
*a healthy lifestyle coach in GA

I had accidentally, over the years, found my niche. My people. My tribe. And I had never realized it.

I had also been really bad about keeping up with any health and wellness related portfolio or testimonials, because I didn’t really think of it as “work”. I was “helping” those who help others. It didn’t seem right to ask them for favors.

My Favorite Health and Wellness Topics

I prefer the “softer” side of health and wellness. To be honest, while I enjoyed the “hard medicine” of the plastic surgeon and the oncologist and the dentist, they weren’t exactly the easiest jobs in the world.

Too technical. Too many “big” words. Too much Latin to decipher. I spent half my time writing for those guys decoding the medical jargon so their readers and patients could understand what they were saying. I was only part writer. The rest was translating and defining.

My “softer” health and wellness peeps, though, were wonderful clients and easy to work for. Looking back, those jobs flew by, because I was just enjoying every minute of the work. It showed, too, in the quality of the work and in their satisfaction with it when our time together was over.

Narrowing things down a bit more (what do you call that, a sub-niche?), I’ve concluded that these are my favorite things to write about, and why.

Mental Health, especially for my fellow biz peeps out there.

I come from a long line of flakes, fruits, and nuts. And produced two more. Everyone in my immediate family has dealt or is dealing with some sort of mental health issue. The self-education alone that I’ve gained from my family members (and myself) on various issues like anxiety, depression, dysthymia, PTSD, ADHD, OCD, chronic stress, and manic-depressive disorder has been extensive.

I also believe, and know first-hand, that if you aren’t mentally healthy, your biz won’t be financially healthy. Your biz success really is all in your head.

Nutrition, especially plant-based and vegetarian lifestyles.

I was the kid who would rather feed her meat to the family farm dogs than eat it. I much prefer beans to burgers. Cheese to chicken. I also believe that a great deal of our society’s and culture’s health issues stem from what’s on our plates. We rely on medications to fix what our mouths have messed up. Our plates can, and should be, our apothecaries.

Healthy lifestyle practices.

Massage therapy. Acupuncture. Yoga. Chiropracty. Walking. Running. Daily vitamin and herbal supplements. Meditation. Why? Take care of your body and your body will take care of you. Again, if you are suffering, your biz will suffer, too. Oh, and I practice and support most of these, myself.

Disability advocacy


I have two genetic “defects” that affect my daily life and work. One is neurological, and the other is hematological.

The neuro issue affects my hands and arms, legs and feet. It is degenerative and progressive. How disabled will I be before I leave this earthly realm is yet to be seen, but there are a whole host of things I can’t do now that I was perfectly capable of 20 years ago.

The blood disorder means I have to take a very expensive medication every day of my life or risk life-threatening blood clots that have hospitalized me twice already.

I’m also a body image advocate.

And yes, a real one, who believes that it’s not body positivity, but rather body neutrality we should be striving for. I also believe that being body neutral doesn’t mean you have to settle for the body you’ve got. You can strive to make changes. It’s just that those changes are because you want a healthier body, and not because some magazine or website or other person says you need a thinner or more muscular one.

What This Means for Your Health and Wellness Biz

So, what does all this mean for you, Dear Reader? There’s an awful lot of stuff about me in this post, after all.

What it means for you is that you can rely on me to understand your health and wellness biz. I’ve probably worked for a biz similar to yours, even if my portfolio doesn’t show it right now.

You’ll be getting a writer who cares. You can count on me to share your desire to help others. It’s what makes me get up in the morning and hit the keyboard.

You’ll be getting a writer who has a varied, but patterned background. While the topics listed above are my loves, my passions, the things I could give that “20 minute talk with no notes” on, they aren’t the only health and wellness topics I can write about. Hit me up if you’re curious to know if I can help you, too. I’m always ready for a change of pace.

Till next time, Dear One…..stay healthy!