The Entrepreneurial Life (or What Cow Are You Milking?)
Take a good look at that meme.
Can you relate?
Do you want to?
A great deal of this entrepreneurial life is NOT all sunshine and roses. It’s closer to manure shoveling.
It’s work. It’s grind. It’s daily getting up and getting at it, whether we feel like it or not.
It’s hard. And it’s harder, sometimes, to see the WHY in all of it.
When that project falls through, or the website is still glitchy, or the client is bitchy, it’s tough. When the sales are down and the bills are up, it’s rough. When the to-do list is long than the today, it gets discouraging.
I know. I’ve been there.
And the way I see it, you’ve got three choices:
1.) You can quit. Give up. Pack it in. Pull the plug. Go get that J-O-B and forget the whole stinking mess. Admit the entrepreneurial life isn’t for you and that it kicked your ass to the curb.
2.) You can milk that cow for all it’s worth. Gripe, whine, complain. Shout from the rooftops about the mean client, the sucky website platform. Play the blame game. You haven’t got enough money. Enough time. Enough help. Enough support.
3.) Take a step back. Figure out what went wrong. If need be, get help. Learn from those 5 minutes of “bad” and go on to something “better” from there.
Here’s how I see those choices:
1.) Fine. Not everyone can make it in this entrepreneurial life. While it can BE for everyone, it isn’t something everyone is willing to suffer through. At least you tried, right? Now, find some other way to make those dreams and goals you have a reality.
2.) Not so fine. I see a lot of so-called business people spending more time whining about what’s holding them back than they do working to move themselves forward. Or they get lost in “learning” and “training” but never apply any of it. They milk that cow for all she’s worth, and wonder why they never get anywhere.
3.) My preferred method. In all honesty, in all transparency, I used to do a lot of #2. I used to come up with every excuse in the book. And then I realized it was mostly out of fear. I was afraid of what might happen if I DID succeed. Now, I learn, and move on. Get up and try again. Find the help I need. Learn and move on.
Here’s some of what I’ve learned:
I’m no good at technical stuff. Skype sometimes stifles me. And that’s alright. I used to want to build funnels, because I thought it would be a great service to offer. Not anymore. I’ll write the content for those bad boys all day long. But the back end tech stuff? No thank you!
I’m not much good with numbers. You want to analyze your data, go right ahead. You want to create spreadsheets and reports? Fine by me. I’ll just sit over here and write copy, thank you. I do good to understand Facebook’s Insights features for the pages I manage. (Oh, I quit managing other people’s pages, too, because I just don’t always get even THOSE numbers right.)
I’m very good at teaching. At coming up with new ideas. At finding the problems. At explaining how things work. I might not enjoy building sales funnels, but I can tell you how they work. I might not be very good at understanding data, but I can tell you what data you need.
In short, I’m a valuable asset as a marketing consultant. And a copywriter. And a friend and professional contact.
I’ve learned my “thing”, found my “happy place”. Carved out my “space” in the entrepreneurial world. It’s a good place to be. There’s a lot fewer cows in my pasture. And a lot of “better” days.
Have you found yours yet? Learned your thing? Or are you still milking that herd?