Hi, I’m not a doctor, and no, I don’t play one on tv. What I am is a health and wellness writer, and that’s possibly the last thing I ever intended to be.
For years and years in this freelance game, I was a “generalist”. I would write about anything for anyone. Real estate. Law. Insurance. Cryptocurrencies. Education. Software. Web dev. Business coaches. Weight loss. Political campaigns. CBD and hemp. Even “sexy” men’s under garments and swim wear. (Maaaaaan, was the research fun for that one!)
Maybe it’s my slight touch of ADHD, or maybe it’s just because I’m a hopeless autodidact always craving to learn about new topics and share new-to-me findings, but the idea of “settling” into a niche never appealed to me.
I’ll get bored. I’ll get burnt out. I’ll become stifled and find nothing but the damn blinking cursor every time I sit down.
Happy Birthday, Health and Wellness Writer!
And then, several things happened:
- I ended up in hospital with my own health crisis. Business fell completely apart and, to be honest, I’m still rebuilding 2 years on. I could easily make any change, take any “pivot” I chose because in many respects, I was given the chance to start over.
- I was asked by a freelance writing coach to look back on the non-writing jobs I’ve had in the past and choose which ones I liked the best. And then to do the same with the writing gigs and clients. A pattern soon emerged. (More on this in a moment…..)
- My birthday in 2020 was the very day the national emergency over the coronavirus was declared and the entire world suddenly became obsessed with health and wellness. Suddenly, I was having articles featured on The Odyssey Online magazine and being asked to give Zoom room talks to fellow entrepreneurs and instant work-from-home folks.
So, a health and wellness content writer was (sorta) born.
A Health and Wellness History
Why “sorta”? Well, remember #2 up there? Looking back, the non-writing gigs I had enjoyed the most were:
*training and working as an EMT
*working for a hospice
*working in an assisted living home for seniors
*working in an assisted living home for disabled teens and young adults
And my favorite writing clients and gigs were:
*a cosmetologist (plastic surgeon) in Beverley Hills
*an oncologist in DC
*a chiropractor in NYC
*a massage therapist in CO
*a marijuana campaign in CA (we lost, but we fought the good fight)
*a spa in OR
*a dentist in MD
*an herb farm in Australia
*a mental health group in Canada
*a nutritionist in FL
*a healthy lifestyle coach in GA
I had accidentally, over the years, found my niche. My people. My tribe. And I had never realized it.
I had also been really bad about keeping up with any health and wellness related portfolio or testimonials, because I didn’t really think of it as “work”. I was “helping” those who help others. It didn’t seem right to ask them for favors.
My Favorite Health and Wellness Topics
I prefer the “softer” side of health and wellness. To be honest, while I enjoyed the “hard medicine” of the plastic surgeon and the oncologist and the dentist, they weren’t exactly the easiest jobs in the world.
Too technical. Too many “big” words. Too much Latin to decipher. I spent half my time writing for those guys decoding the medical jargon so their readers and patients could understand what they were saying. I was only part writer. The rest was translating and defining.
My “softer” health and wellness peeps, though, were wonderful clients and easy to work for. Looking back, those jobs flew by, because I was just enjoying every minute of the work. It showed, too, in the quality of the work and in their satisfaction with it when our time together was over.
Narrowing things down a bit more (what do you call that, a sub-niche?), I’ve concluded that these are my favorite things to write about, and why.
Mental Health, especially for my fellow biz peeps out there.
I come from a long line of flakes, fruits, and nuts. And produced two more. Everyone in my immediate family has dealt or is dealing with some sort of mental health issue. The self-education alone that I’ve gained from my family members (and myself) on various issues like anxiety, depression, dysthymia, PTSD, ADHD, OCD, chronic stress, and manic-depressive disorder has been extensive.
I also believe, and know first-hand, that if you aren’t mentally healthy, your biz won’t be financially healthy. Your biz success really is all in your head.
Nutrition, especially plant-based and vegetarian lifestyles.
I was the kid who would rather feed her meat to the family farm dogs than eat it. I much prefer beans to burgers. Cheese to chicken. I also believe that a great deal of our society’s and culture’s health issues stem from what’s on our plates. We rely on medications to fix what our mouths have messed up. Our plates can, and should be, our apothecaries.
Healthy lifestyle practices.
Massage therapy. Acupuncture. Yoga. Chiropracty. Walking. Running. Daily vitamin and herbal supplements. Meditation. Why? Take care of your body and your body will take care of you. Again, if you are suffering, your biz will suffer, too. Oh, and I practice and support most of these, myself.
I have two genetic “defects” that affect my daily life and work. One is neurological, and the other is hematological.
The neuro issue affects my hands and arms, legs and feet. It is degenerative and progressive. How disabled will I be before I leave this earthly realm is yet to be seen, but there are a whole host of things I can’t do now that I was perfectly capable of 20 years ago.
The blood disorder means I have to take a very expensive medication every day of my life or risk life-threatening blood clots that have hospitalized me twice already.
I’m also a body image advocate.
And yes, a real one, who believes that it’s not body positivity, but rather body neutrality we should be striving for. I also believe that being body neutral doesn’t mean you have to settle for the body you’ve got. You can strive to make changes. It’s just that those changes are because you want a healthier body, and not because some magazine or website or other person says you need a thinner or more muscular one.
What This Means for Your Health and Wellness Biz
So, what does all this mean for you, Dear Reader? There’s an awful lot of stuff about me in this post, after all.
What it means for you is that you can rely on me to understand your health and wellness biz. I’ve probably worked for a biz similar to yours, even if my portfolio doesn’t show it right now.
You’ll be getting a writer who cares. You can count on me to share your desire to help others. It’s what makes me get up in the morning and hit the keyboard.
You’ll be getting a writer who has a varied, but patterned background. While the topics listed above are my loves, my passions, the things I could give that “20 minute talk with no notes” on, they aren’t the only health and wellness topics I can write about. Hit me up if you’re curious to know if I can help you, too. I’m always ready for a change of pace.
Till next time, Dear One…..stay healthy!